Discover our campaigns
We fight indifference with a series of direct actions designed to achieve precise goals in the shortest possible time: promoting a cruelty-free lifestyle, opposing the trade of wildlife, defending the rights of animals used in laboratories, and preventing any mistreatment of animals.
Exotic Animals
Millions of exotic animals are captured every year from their natural habitats, raised in captivity, and kept in unsuitable environments. In 2022, thanks to our #aCasaLoro campaign, we have achieved three new laws that save millions of exotic animals every year, but our fight for their protection does not stop!
Cats and dogs
Today, 8.8 million dogs and 10.2 million cats live in Italian homes. Unfortunately, thousands of animals still do not have a family. Almost 70,000 dogs are locked up in kennels. So many are abandoned, mistreated or illegally traded. We strive every day to combat violence and promote happy coexistence for all.
Animal Free Fashion
Caged on farms, skinned for leather goods, subjected to shearing for wool production, submerged in boiling water for silk production, and plucked for jacket padding – animals suffer immensely in the name of fashion.
Research Without Animals
Animal-free research is a viable and ethical replacement for animal testing. We support the abolishment of animal experimentation and fight for the adoption of animal-free methods.
Wild Animals
Some 400,000 Italian hunters kill millions of animals every year. Yet 8 out of 10 Italians are against hunting. That is why we must strive to create a new relationship between us and wild animals, based on peaceful coexistence.
Equids
Tamed, trained and forced into 'sporting' or 'traditional' races. Forced to pull carts or used in agriculture. There is another way to treat horses and other equines. A way that respects them all.
Food Transition
It is possible to live a lifestyle that does not imprison, torture, mutilate or kill sentient beings. We fight to spread it.